PRODUCT
Whoop is a technology and data analytics company for performance optimization. It develops a performance optimization system. The company provides athletes, coaches, and trainers with an understanding of strain and recovery to balance training, reduce injuries, and predict performance.
THE BRIEF
To create brand awareness and gain customer loyalty.
-
Roles
Art Direction
Design
Copywriting
-
Categories
Advertising
Print
Campaign
-
Keywords
Performance optimization
Health
Fitness
PRINT ADS
When it comes to fitness, a person has be to be trained physically, mentally and emotionally. In order to make this happen Whoop will collaborate with Calm, an app for meditation and sleep. By signing up with Whoop and Calm, users will get free access to their favorite celebrity sleep time stories after signing up.
Whoop will collaborate with Noom, an app that tracks what you eat, sets a diet plan, and reminds you to eat at fixed intervals to achieve better results.
Whoop will collaborate with Adidas for their new technical garments for men and women featuring any wear technology, designed to free the wrist and give freedom to move.
The 00H poster will show the stunt of a man doing pull-ups.